A New Chapter for Print in 2025: Opportunities for Innovation, Efficiency, and Growth

As we settle into 2025, one thing is clear from the Printing Outlook 2025 report: print is not just alive—it’s evolving. The report paints a complex picture of our industry. Yes, revenues and jobs are up. Yes, optimism is high. But there’s a shared reality we can’t ignore—profit margins are tight, costs remain elevated, and productivity pressures are growing.

At iJetColor, we see these challenges not as setbacks, but as a call to innovate. Our mission has always been simple: help print providers produce more profitable direct mail, faster. And that mission is more relevant than ever.

Profit Is Under Pressure. Productivity Is the Answer.

The #1 challenge cited in the report? Increasing plant productivity. Not surprising. Labor shortages, rising input costs, and the growing complexity of customer demands are pushing print shops to do more with less.

This is where smart investments pay off. Print providers using iJetColor inkjet presses are already ahead of the curve—automating workflows, reducing setup times, and eliminating costly prepress steps. The result? Faster throughput, less waste, and better margins—even when paper and labor costs rise.

Direct Mail Is Here to Stay

One of the report’s loudest signals is that paper isn’t going away. Direct mail is still one of the most effective tools for customer engagement—especially when personalized and data-driven.

This is a sweet spot for the iJetColor 1175 Series. With full variable data printing, high-speed envelope production, and crisp, full-color output, it's built to meet the market's appetite for targeted, high-response campaigns.

Investment Trends Reflect a Strategic Shift

Printers aren’t spending recklessly in 2025—but they are investing smart. According to the report, finishing equipment for digital production and workflow automation software top the list. This aligns with what we’re seeing from our partners: a pivot from “more equipment” to “better equipment.”

That’s why we’ve doubled down on modular automation, auto-loaders, and intelligent print queue management—because smarter production drives sustainable profit.

Optimism for 2025—and the Tools to Back It Up

The average printer expects revenues to grow 5.4% this year. That optimism is encouraging—but achieving it requires tools that reduce costs, drive throughput, and empower teams. At iJetColor, we’re proud to support the next generation of mail-focused print providers with solutions that turn pressure into performance.

Let’s make 2025 the year we move beyond survival—and into strategic, scalable success.