Stop Choosing Between Envelopes and Packaging
For years, print providers have faced a difficult decision when looking to expand their business: invest in equipment dedicated to envelope printing or take the leap into packaging production. Traditionally, doing both meant purchasing separate machines, dedicating more floor space, increasing training requirements, and making a much larger capital investment.
Today, that choice no longer has to be made.
The printing industry is evolving, and customers expect more from their print providers than ever before. They want personalized direct mail campaigns, branded shipping materials, custom packaging, and shorter production runs, all delivered quickly. Instead of specializing in just one application, successful print shops are finding ways to offer a broader range of products while keeping operations simple.
The Shift Toward Versatility
Commercial printers are under constant pressure to do more with less. Labor is harder to find, turnaround times continue to shrink, and customers increasingly want one trusted provider who can handle multiple applications.
At the same time, short-run packaging has become one of the fastest-growing opportunities in digital printing. Businesses of every size, from local retailers to e-commerce brands, are looking for custom boxes, paper bags, mailers, and promotional packaging without committing to large production quantities.
For many print shops, the opportunity is obvious. The challenge has always been the equipment required to produce it.
Why Limit Your Business?
If your shop already prints envelopes, chances are your customers are buying packaging somewhere else.
Think about your existing customer base:
Marketing agencies sending direct mail campaigns
Retail stores shipping branded products
Manufacturers sending promotional kits
E-commerce businesses fulfilling online orders
Corporate clients creating event materials
These customers often need much more than envelopes. They need branded boxes, paper bags, folding cartons, inserts, sleeves, and other packaging products that reinforce their brand.
Instead of referring those jobs elsewhere, imagine being able to produce them in-house.
One Platform. More Opportunities.
The iJetColor 1175 Pro + PXG was designed to eliminate the need to choose between envelope production and packaging printing.
With the addition of the PXG feeder, print providers can expand beyond envelopes and begin producing a wide variety of packaging applications on the same platform. That means shops can take on new types of work without investing in an entirely separate production system.
Applications include:
Envelopes
Folding cartons
Corrugated boxes
Paper bags
Bubble mailers
Coffee sleeves
Promotional packaging
Short-run branded packaging
Custom inserts
Instead of dedicating equipment to a single product category, print providers gain the flexibility to diversify their offerings while maximizing the value of one investment.
Grow with Your Customers
Perhaps the biggest advantage isn't simply adding new products, it's growing alongside your existing customers.
When a customer comes to you for envelopes, the conversation doesn't have to end there. You can also help them with the packaging their products ship in, the branded bags they hand out at events, or the custom boxes used for product launches and subscription kits.
Offering more applications creates more opportunities to increase order values, strengthen customer relationships, and become a more valuable partner.
Future-Proof Your Print Business
The most successful print providers aren't just investing in faster equipment, they're investing in flexibility.
Markets change. Customer demands evolve. New applications emerge.
Having a platform capable of producing both envelopes and packaging gives your business the ability to adapt without constantly adding specialized equipment.
Rather than asking, "Should we focus on envelopes or packaging?" the better question is:
Why choose when you can do both?